A thought while passing a traffic jam on 101: If you’re a student of advertising, you’ll know of the Burma-Shave ads. It was a series of six small signs posted at intervals along the road with expressions about shaving. The last sign was the product name – Burma-Shave.
Find a busy stretch of freeway with regular backups. That won’t be hard. Post the signs, something like this:
No traffic jams
Gas bill zero
NAME OF BIKE SHOP