Kickstarter gives small bike businesses a push-start

By now you’ve heard of Kickstarter and how it’s helping individuals launch businesses with a grassroots appeal.

It’s a perfect fit for bicycle products because the bike industry has always been about the little guy. Sure, we have large bike factories around the world, but they pale in comparison to the car or other more complex products.

Bikes are simple machines, as much as we try our hardest to make them complicated and futuristic. On Kickstarter, for example, there’s a lighting system you can have, turn signals, etc., along with bike computer functions, built into the handlebar. While that’s cool, I’ll pass.

After wading through the selections, I found two I like.

Rideye “Black Box”

Rideye's black box video recorder is built to last.

Rideye’s black box video recorder is built to last.

Cedric Bosch, who built this video black box after a friend was hurt in a hit-and-run accident, has a passion for technology. The recently graduated mechanical engineer knows his way around a machine shop as well as electronics.

While you can buy a Go-Pro or other video recorder, Cedric’s will cost you less and it’s exclusively built for recording and capturing video footage in the event of an accident. An accelerometer activates and stops recording when there’s a sudden event.

The small box mounts on your helmet, handlebar, seatpost, pretty much anywhere you want it. It records for up to a month, assuming a daily one-hour commute, before needing a charge.

You can download up to 2.5 hours of video via a USB cable.

I have no doubt Cedric’s camera will work as advertised, so I made a commitment to purchase one. Once a project meets its funding goal, your credit card is charged. Only in a few instances has a project failed to produce the goods. Whether or not you’ll like what you buy is a different matter. That’s the risk you take.

Bikes vs. Cars offers a compelling look at what cyclists are up against.

Bikes vs. Cars offers a compelling look at what cyclists are up against.

Bikes vs. Cars – We are Many

I’m not a big fan of bike documentaries because I’ve seen it all. However, Swedish director and journalist Fredrik Gertten offers something compelling in his movie teaser.

It’s a first-class effort and one that compelled me to make a donation in hopes he’ll raise enough money to make a full-length documentary.

The video footage of Toronto’s Mayor Rob Ford bashing bicycles had a galvanizing effect when I watched it. His message needs to be seen and heard. It exposes the unvarnished truth about how much some people hate bikes. For that reason alone, I hope Gertten’s movie is made and seen around the world.

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