Memories of a Bike Shop Owner

Listening to Mike Jacoubowsky, owner of Chain Reaction bike shop in Redwood City, California, talk about cycling is both revealing and engaging. His description of his early days of cycling on the Peninsula will strike a chord for long-time area riders.

As part of a Legends of Northern California Cycling video series, Terry VerHaar and I met with Mike last September. We talked about his growing up in the Bay Area, racing, the bike shop business, the bike industry, and what keeps today’s kids from riding to school.

Where Mike’s passion for cycling really shows through is on his website. It’s a vicarious experience to get to know Mike and his family through his bike ride accounts on his Almost-Daily Diary.

What you’ll like about Mike is that he isn’t out to sell you a bike (although he’d like that), he’s out to sell you on the fun of cycling. That’s something the industry and too many bike shops are missing in their business plan. Here’s part 1 of a three-part podcast.

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